Chico's

Our Story

At the core of the company, Dress Up has one main mission - to show the love of Christ and to help women realize their worth. Our brand strives to make sure that each woman walking through the doors leaves feeling more confident and loved than they did walking in.

Dress Up all started with a simple visit to the mall. Derrick and Danielle Case were walking through your average local mall with Danielle’s sisters, and were exhausted after browsing through endless stores that all had the same premise — overpriced clothing that lacked style and the items were the same month after month. Danielle walked out of the final store and told Derrick, “This is ridiculous, we should open our own store. We should offer new styles every week, make it affordable and on trend.”

That idea lead to inception of the first Dress Up storefront in Dahlonega, GA in August 2009, just five weeks after that trip to the mall.

Over the years, Dress Up’s heart has never changed — to keep changing the world, one dress at a time. Our goal is to make every experience just that; an experience, not just “shopping”. Whether that’s online or in store, we hope you enjoy the “Dress Up touch” while shopping with us.

Through our journey, we've had the honor of being featured in the following; Inc 5000's list of fastest growing private companies, Georgia Downtown Development Authority's Small Business of the Year, Jezebel Magazine, Points North Magazine, People's Style Watch Magazine, CBS46 + Your Carolina.

Our Story

At the core of the company, Dress Up has one main mission - to show the love of Christ and to help women realize their worth. Our brand strives to make sure that each woman walking through the doors leaves feeling more confident and loved than they did walking in.

Dress Up all started with a simple visit to the mall. Derrick and Danielle Case were walking through your average local mall with Danielle’s sisters, and were exhausted after browsing through endless stores that all had the same premise — overpriced clothing that lacked style and the items were the same month after month. Danielle walked out of the final store and told Derrick, “This is ridiculous, we should open our own store. We should offer new styles every week, make it affordable and on trend.”

That idea lead to inception of the first Dress Up storefront in Dahlonega, GA in August 2009, just five weeks after that trip to the mall.

Over the years, Dress Up’s heart has never changed — to keep changing the world, one dress at a time. Our goal is to make every experience just that; an experience, not just “shopping”. Whether that’s online or in store, we hope you enjoy the “Dress Up touch” while shopping with us.

Through our journey, we've had the honor of being featured in the following; Inc 5000's list of fastest growing private companies, Georgia Downtown Development Authority's Small Business of the Year, Jezebel Magazine, Points North Magazine, People's Style Watch Magazine, CBS46 + Your Carolina.